Friday, February 13, 2009


IntroductionIt is said that every generation laughs at the old fashions, but follows religiously the new.Fashionwear refers to styles of dress,attire or costume which are current in any given culture at any given time.Such styles may change quickly, and "fashion" in the more colloquial sense refers to the latest version of these styles. The term "fashionable"is employed to describe whether someone or something fits in with the current popular mode of expression prevalent in society. In the popular and positive sense,the term "fashion" is synonymous of glamour, beauty and style.Today the concept of fashion has become an art, through which a culture examines its notions of beauty and attraction. The term also covers the latest fads and trends in a fashion-conscious society. The international fashion centres are housed in New York,Milan and Paris,while the Indian hotspots of fashion are metros like Mumbai,and the Kerala fashion hub is Cochin.Fashion publishingFashion journalism is an important part of the fashion industry.

Fashion journalism
From Wikipedia, the free encyclopedia.

Fashion journalism is an umbrella term used to describe all aspects of published fashion media. It includes fashion writers, fashion critics or fashion reporters. The most obvious examples of fashion journalism are the fashion features in magazines and newspapers, but the term also includes books about fashion, fashion related reports on television as well as online fashion magazines, websites and blogs. Since pieces more often than not deal with "tendencies" and "trends", which are subjective by nature, and due to a sometimes tenuous relation with facts, the term "journalism" is used as a monicker, but does not carry the overall procedural and deontological aspects of professional journalism.

Fashion Journalism
Do you watch the Oscars and other award shows just to comment on what the stars are wearing? Maybe you have a certain talent, or an eye for picking up new trends before anyone else does. If so, you're going to find a fabulous career as a fashion journalist.
To break into the fashion journalism world, it's important to find the right educational institution that can teach you the tools you need to start working as a successful fashion writer. There are specific schools all over the country that offer classes to help you become a fashion journalist. Brooks College in Long Beach, California is a practical, career-focused school that offers a number of related degrees to get you moving towards a job as a fashion writer in no time. IADT, the International Academy of Design & Technology, is located in Chicago and offers Associate and Bachelor degrees in the industry
Charlie Porter, deputy fashion editor, The Guardian
To be a decent fashion journalist you need the same qualities that are needed to be a regular journalist - an eye for a story, an ability to write, a sense of fairness. Although fashion is a frothy subject, you still need to be tough. So many of the stories that are around are empty PR-led affairs that are of no interest to the reader. Fashion needs to be treated just like any other features or news subject - pretending it's special, being all aloof and exclusive, can actually denigrate it. None of us at The Guardian went to fashion college, so training in the subject isn't really necessary. I had a place on an MA fashion journalism course, but couldn't afford the fees so I got a job on the Saturday magazine and then I moved over to features at the Daily Express. Wherever I've been since I've always written the odd style piece, so when my current job came up I had a good portfolio. It's the same for everyone - it's best to have lots of fingers in lots of pies. Also, learn shorthand.

Journalism Research
Online books, journals for academic research, plus bibliography tools.
Ac.Stet sat down today with a totally evil-tasting death-by-chocolate cupcake from his neighborhood bakery Big Booty Bakery in Chelsea and became instantly - but non-sequittorly - inspired to become pensive on a particular fashion-y perspective of the Old Media vs New Media debate.
With the proliferation of so many fashion blogs to rival the explosion of spiderwebs recently found at Wills Point texas (, should old media fashion editors and reporters worry about the power of info and opinion shifting to the hands of the layman?
If you look carefully at what fashion bloggers are doing, the majority of the sites are more of a knee-jerk variety. Their viewpoints and world-views are merely reactions to what the established fashion press have presented in the media.
There are numerous categories of such fash blogs - or flogs, Ac.Stet’s shorthand -. Most however, fall within the bracket of those which are mostly based on everyday observations (e.g. The Sartorialist) of what is happening at a fashion event, or what people are wearing on the streets, at such events, which is very Bill Cunningham of NYT (old media).
There is also another breed of bloggers like Says The Asian Leprechaun or Bobble Bee, function like a diary chronicle of what happened that day in their life in the fashion industry.
There is very little in-depth analysis, or insightful commentarythat digs deeper within their observations. It’s very straight-forward reporting, more like a general surveillance.
That is the functionality of these fashion bloggers, each acts as one of the thousand-eye of a digital peacock in proud display of its majestic plummage. All very showy, not really an eye but a feathered abstraction of a known idea, but collectively, they form a full-fledged pattern of the general landscape in which they inhabit.

New Year … Fabulous New Career
FMC are delighted to announce their next fashion journalism course, which will take place at Bewleys hotel in Dublin on Saturday the 31st of January 2009. This intensive one day course will teach you how to break into the exciting world of fashion journalism. If you want to know how to write a catwalk report, co ordinate a fashion shoot or learn to write fashion news.

Test Your Style Smarts as a Fashion Journalistby
Reena NadlerDo you watch the Oscars just to comment on the stars' outfits? Do you enjoy writing with an eye for the latest trends? An online fashion journalism degree can help you build these interests into a career. Online education offers the flexibility you need to start following your dreams today.
I’ve always been attracted to the magazine world. Ever since I was young, I would save old issues of magazines like The New Yorker, Vanity Fair, and Vogue, just so I could go back and reread articles written by such great writers as Dominick Dunne and Julia Reed. I was (and still am, at times) a complete magazine nerd. Ask me anything about Graydon Carter, Glenda Bailey or Anna Wintour and I am all over it.
That was the world I wanted to enter when I was younger, until I discovered the much more accessible and modern world of online journalism. Now, I’m hooked. However, there are still echoes of my interest in magazines lingering overhead.
Magazines get a lot of things wrong.
My ideal journalism job would be to work for a fashion or lifestyle publication where I can implement these technologies to make viewing, learning and sharing information on these topics much easier.
If I were feeling bold, I would even start a web site like this myself, and throw my hat into the dangerous web start-up arena. EEK!
Who knows what I’ll end up doing or where I’ll end up. I just know that whatever it is, I’d love to be in New York and working in online journalism in whatever capacity I can.Emily Kostic is a junior journalism major at Rowan University in Glassboro, NJ. She currently blogs at

It would seem that the state of fashion journalism here in New Zealand is of considerable interest to a lot of you, so I wanted to publish some of the feedback I've received.Yesterday was fascinating for me. After commenting on a great piece of journalism from TVNZ ondemand's show Media 7 – and on what I see as a huge amount of media coverage on New Zealand Fashion Week in the form of low standard journalism – plenty of diverse opinions came out. It was particularly interesting that some of the people (possibly media themselves?) commenting on this blog did not do so publicly, choosing to write under the easy pseudonym "Anonymous".

An important part of fashion is fashion journalism. Editorial critique and commentary can be found in magazines, newspapers, on television, fashion websites, social networks and in fashion blogs.
At the beginning of the 20th century, fashion magazines began to include photographs and became even more influential than in the past. In cities throughout the world these magazines were greatly sought-after and had a profound effect on public taste. Talented illustrators drew exquisite fashion plates for the publications which covered the most recent developments in fashion and beauty. Perhaps the most famous of these magazines was La Gazette du Bon Ton which was founded in 1912 by Lucien Vogel and regularly published until 1925 (with the exception of the war years).

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