Saturday, February 14, 2009

Fashion and Spot

FASHION AND SPOT















Fujitsu Unveils Fashion Hot Spot

TOKYO--(BUSINESS WIRE)--Oct. 1, 1996--Fujitsu Limited today launched 'Style Front' (http://www.stylefront.com/), the world's first multimedia website to focus on the fashion world. Developed and produced in collaboration with Grolier Interactive Europe, the multimedia subsidiary of the French group Matra and Hachette, the trilingual site (in English, French and Japanese) will deliver real-time reports on upcoming Paris collections, along with wide-ranging updates on the Paris fashion scene.
During the 1997 Spring/Summer Pret-a-Porter (October 7-16, 1996), Style Front will be sponsoring the fashion pages of the ELLE France web site, published by Hachette Fillipacchi Grolier. Unique coverage of the Pret-a-Porter collections will be the main feature of the ELLE France web site, with links to English and Japanese versions, providing Internet users the world over with a front-row look at the event. The 'ELLE/Catwalk Show' will include a cyberspace compendium of the shows of world famous designers. Visitors will have the opportunity to access three different language versions of ELLE Catwalk from Style Front.
Style Front will feature two models who will offer lifestyle reports and present actual guided and interactive tours through Paris; the city's legendary boutiques and its mythical places. Visitors will have carte blanche to establishments that are often difficult to enter, and they'll be able to meet the personalities who create the new trends.
Fujitsu and Grolier Interactive Europe assembled a multinational team of collaborators to design and produce the Style Front site. Staffers at 'teleparc', a popular online magazine published by Fujitsu on the Internet (teleparc.com), are in charge of producing the Japanese version of Style Front, which is published as part of the Fujitsu Pavilion at the Internet World Exposition 1996 (IWE'96), currently taking place on the web.
Fujitsu is one of the key organizers of the exposition. Grolier Interactive Europe oversees all aspects of the production, from editing and writing to online production of the French and English versions of Style Front.
Highlights
During the 1997 Spring/Summer Pret-a-Porter (October 7-16, 1996), Style Front will be sponsoring the fashion pages of the ELLE France Web site, published by Hachette Fillipacchi Grolier. Unique coverage of the Pret-a-porter collections will be the main feature of the ELLE France Web site, with links to English and Japanese versions, providing Internet users the world over with a front-row look at the event. The 'ELLE/Catwalk Show' will include a cyberspace compendium of the shows of world famous designers. Visitors will have the opportunity to access three different language versions of ELLE Catwalk from Style Front.
Designer's Circle
A spotlight on designers, with profiles, interviews, glimpses of their creations and informative updates on this year's show. Snapshots and sketches will provide a rare look at hidden facets of the designers' lives.

India is the Newest Fashion Hot Spot
India is set to overtake China as the world's most populous nation by 2050 and designers like Nicole Miller are taking note. India’s luxury clothing and accessories business generates around $434 million in sales annually. Researchers estimate that by 2010, this figure will rise to $800 million. Nicole Miller is looking to sell her clothes and accessories to an Indian retail chain and may partner with a luxury apparel company to distribute the Nicole Miller label.
Other designers are holding back for now. For example, Oscar de la Renta Inc. is keeping an eye on India, but according to the chief executive officer of the company, India is too accessories driven to yield success for luxury apparel brands. Louis Vuitton, Gucci, and Valentino are not hesitant though and have already launched stores in India. These designers have good reason to throw caution to the wind since week long weddings with 1,000 guests are common in India.
















Markam fashion Hot Spot
MARKAM FASHION will present its new lines of Spring 2008 collection at the fairs in Amsterdam (The Netherlands), Düsseldorf (Germany), Vienna (Austria), Salzburg (Austria), Brno (Czech Republic), Moscow (Russia), Sofia (Bulgaria).
MARKAM FASHION will show for the first time the Summer 2008 collection at the fairs in Moscow (Russa) 04.09 – 07.09.07 and Sofia (Bulgaria) 04.10 – 06.10.07.
MARKAM’s Hot Spots in contracting: indisputably superb quality for its clients and profitable relationship with its partners!




















India: the fashion hot spot.
And I’m not just saying that because that’s the motherland for me. Women’s Wear Daily is reporting an influx of overseas buyers at Lakme Fashion Week, which started today. I predict in the next five years, more western designers are going to be showing there, making it just as large at NY Fashion Week.
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Fashion Haute Spot: ZenTrend.com
ZenTrend.com is a haute online fashion spot that not only sells unique designs from undiscovered talent (which sometimes I find is the best fashion), but ZenTrend has a unique fashion tool called iStyler which lets people vote on designs submitted by unknown designers from around the world. The winners of the poll will then have their designs manufactured by ZenTrend and sold through ZenTrend.com. Amazing, right?
Each design that is sold on ZenTrend.com has a customer review section so you can see what others have said about the pieces showcased. I absolutely love how each product sold on ZenTrend is given multiple pictures so that you can see exactly how the piece fits and the detail to the garment. A great example is of the Chiffon Halter Dress with Shell Belt; in the head to toe shot the detail in the belt and the small sequin design that outlines the neckline of the dress are barely visible. However, with the closeup image provided you get a clearer picture of what the dress looks like, giving you that mental imagdry as if you were right there in the store seeing it first hand.












Can Berlin Be Germany’s Fashion Capital
Watch out, Paris and Milan! Germany wants its own spot on the fashion map. But first it needs to establish a city to act as an actual fashion destination. So art-centric Berlin came to mind, which just held its own Fashion Week. It seemed like a good choice, given the hipster and art
quotient. But Berlin also has a less than stellar economy; the city suffers from high debt and unemployment. Berlin mayor Klaus Wowereit calls the city "poor but sexy." Even the director of the German fashion association said at the start of the week, “Berlin doesn’t have any commercial dimension. Business is done in Düsseldorf.” Sigh.
But Berlin Fashion Week soldiered on, rolling out 120 shows including one for Vivienne Westwood's Anglomania label. And week's end, they held an awards ceremony that honored the one and only Karl Lagerfeld (he's German!), which he accepted from German supermodel Claudia Schiffer. And just as Lagerfeld took the stage to give his acceptance speech, it seemed perhaps Berlin had arrived at last! But then, the New York Times remembered Lagerfeld works in Paris, Schiffer lives in England, and the award's sponsor, German Elle, is based in Munich. But surely, Karl would make the world forget all that with his forward-looking acceptance speech!
“In the ’20s, German fashion played a leading role,” Mr. Lagerfeld said after receiving the award, adding that he was working on a book about the era.
nymag.com/daily/fashion/2008/07/can_berlin_be..



Fashion G-spot for A/W 08
I think we all know that sex and fashion are intertwined, but
imagine my shock two Sundays ago when I was lazily reading my Style magazine from The Sunday Times---you know from the country that gave us the play No Sex Please We’re British---- when in the What’s In section at the front they informed me that the clavicle was the G-spot this A/W. I blushed instantly and then got a naughty smile…but more on that later. Then just a week ago I was watching my idols Trinny& Susannah makeover factory workers in their rage against sloppy dressing. For the first time maybe ever I saw a women who was a size 24 being made over. One of the things that the lovely Trinny was pointing out was with detailing up and around your face (beading, embellishment, etc) was very good for drawing the eye up and focusing attention on your face. And just like that you have a fashion trend that works for plus sized beauties.

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